# Content Pitch Deck
## Hero
Bigsisakira × Miche Beauty
Brand Partnership
Deck
Partnering with Miche Beauty to create education-forward content that builds trust, supports healthy hair journeys, and drives sustainable brand growth.
LET'S COLLABORATE
## About
About The Creator
Trusted Voice in Textured Hair Content
With over 4 years of experience creating content for beauty and haircare brands & 3+ years experience in ad sales marketing - I've built a reputation for translating complex ingredient science and routine-building into relatable, trustworthy storytelling that resonates with the textured hair community.
My approach is simple: educate first, build trust always, and create content that feels like advice from your big sister (someone who's been there). From wash day routines to moisture retention strategies, I speak the language of curls, coils, and protective styling with authenticity and expertise.
I specialize in short-form educational content, long-form tutorials, and lifestyle photography that positions products as essential partners in healthy hair journeys—not quick fixes.
Brands I've Worked With
| Logo | Brand Name |
| --- | --- |
|  | Rucker Roots |
|  | Alpyn Beauty |
|  | Taliah Waajid |
| Value | Label |
| --- | --- |
| 4+ Years | Beauty Content Experience |
| 8+ | Brand Partnerships |
| 9k+ | Community Reach |
## Why Miche Beauty
Why Miche Beauty
Aligned in Mission & Community
Miche Beauty's commitment to education-led haircare, ingredient transparency, and results-driven formulations aligns perfectly with how I create content: intentional, honest, and community-centered.
| Icon | Value | Description |
| --- | --- | --- |
| :icon-book-open: | Education-First Approach | Your audience wants to understand why products work, not just what they do. I create content that breaks down routines, ingredients, and techniques in a way that empowers informed decisions. |
| :icon-heart: | Community Trust | The textured hair community values authenticity over hype. I build credibility by showing real routines, realistic timelines, and honest product integration—never overpromising results. |
| :icon-target: | Long-Term Hair Health | Miche Beauty's focus on sustainable hair health mirrors my content philosophy: consistency, intentional care, and celebrating the journey—not just the wash day. |
I don't sell quick fixes. I help your audience see your products as essential partners in their hair journey.
## Content Strategy
Content Strategy for Miche Beauty
Big Sis Research-Backed Concepts
Every concept is grounded in audience insights, platform behavior, and Miche Beauty's core values of education, transparency, and results.
Target Audience
Women 18-40 with textured hair (curls, coils, protective styles) seeking routine clarity, moisture retention strategies, and products that support long-term hair health. They value education over trends and trust creators like BIGSISAKIRA who speak from lived experience.
Market Insight
Textured hair consumers respond best to content that shows real routines, explains why products work, and emphasizes consistency over quick results. They're skeptical of overpromising and drawn to creators who understand the nuances of porosity, shrinkage, and styling techniques.
BigSis Content Strategy Approach
**Education** → builds credibility
**Trust** → deepens connection
**Consistency** → demonstrates results
**Conversion** → drives thoughtful purchases
My Proposed Content Concepts for Miche Beauty
| Hook | Content Angle | Platform | Goal |
| --- | --- | --- | --- |
| "The wash day mistake keeping your curls dry" | Educational POV addressing common misconceptions about moisture retention. Walk through proper application of Miche Beauty leave-in, emphasizing porosity and layering techniques. | TikTok / Reels | Education + Trust |
| "My Type 4 wash day routine (ft. products that actually work)" | Full routine video showing realistic texture, shrinkage, and product performance. Focus on texture close-ups and honest narration throughout the process. | Instagram Reels / YouTube Shorts | Consideration + Saves |
| "Why I switched to Miche Beauty for my low porosity hair" | Testimonial-style talking head explaining ingredient breakdown, how the formulation works with low porosity, and noticeable differences after consistent use. | TikTok / Stories | Trust + Conversion |
| "3 signs your hair needs more moisture (not protein)" | Educational checklist format with product recommendations positioned as solutions. Integrates Miche Beauty naturally as part of moisture-focused routine. | Reels / TikTok | Education + Product Awareness |
| "Protective style prep routine that keeps hair healthy" | Before-install routine showcasing how to use Miche Beauty products for prep and maintenance. Emphasizes scalp care and moisture retention during protective styling. | TikTok / YouTube | Routine Integration + Long-term Use |
## Services
BigSisAkira
Services & Deliverables
Comprehensive Content Solutions
A full suite of creative services designed to support Miche Beauty's social channels, ad campaigns, and long-term content strategy.
| Icon | Service Title | Description | Details (comma separated) |
| --- | --- | --- | --- |
| :icon-smartphone: | Short-Form UGC | Authentic, scroll-stopping videos optimized for TikTok, Instagram Reels, and YouTube Shorts. Designed to educate, engage, and drive action. | Routine Videos, Tutorial-Style Content, Before & After Documentation, Hook Variations |
| :icon-video: | Long-Form Educational Content | In-depth tutorials, full wash day routines, and detailed product breakdowns that position Miche Beauty as a trusted authority. | Full Routines, Ingredient Breakdowns, Technique Tutorials, Q&A Style Content |
| :icon-camera: | Lifestyle & Product Photography | High-quality still assets for social feeds, website use, and email campaigns. From product detail shots to aspirational lifestyle imagery. | Product Flatlays, Texture Close-Ups, Lifestyle Integration, Natural Lighting Aesthetics |
| :icon-pen-tool: | Script Writing & Concept Development | Strategic content ideation and scriptwriting services for brands that want more than execution—they want thought partnership. | Hook Development, Script Outlines, Competitor Analysis, Content Calendar Planning |
| :icon-target: | Paid Ad-Ready Assets | Performance-driven video creatives engineered for paid social campaigns with strong CTAs, clear messaging, and conversion focus. | Problem-Solution Format, Testimonial-Style Content, Feature Highlights, A/B Test Variations |
## Portfolio
Recent Brand Partnerships
| Thumbnail | Client Name | Project Title | Content Type | Brand Objective | Content Approach | Result |
| --- | --- | --- | --- | --- | --- | --- |
|  | ReVair | Holiday Hairstyle | Reels/Tiktok | Product demo for new hot tool launch | An organic, first-time-use experience brought to life through a bubbly personality, designed to naturally showcase ease of use and approachability. | 8k+ views, 90 likes, 22 comments |
|  | Garden of E products | ASMR Wash Day | Instagram Reels | Drive traffic to new product line + showcase lasting product experience | Real-time product sounds, texture and hair results with it in and out | 102k views, 45% website CTR increase |
|  | Rucker roots | Product Demo | Reels/Tiktok | Refresh brand's visual assets | Editorial style video with product textures | Used across instagram + TikTok |
## Why Work With Me
Why Brands Choose Me
A Long-Term Creative Partner
I bring more than execution—I bring strategic thinking, cultural fluency, and a commitment to building content that serves both brand objectives and community needs.
| Title | Description |
| --- | --- |
| Textured Hair Expertise | As the eldest of five siblings, I've spent years caring for and styling multiple textured hair types alongside my own. I speak the language of porosity, shrinkage, wash-day prep, and protective styling — not just as learned vocabulary, but as lived, hands-on expertise. This depth of experience translates into authentic, credible content grounded in real results and real routines. |
| Education-Driven Storytelling | I create content that answers the "why" before the "what." My audience trusts me because I don't just show products—I explain how they work and who they're for. |
| Strong Hooks, Zero Hype | I know how to stop the scroll without resorting to clickbait or overpromising results. My hooks are honest, relatable, and designed to build trust—not just views. |
| Professional & Collaborative | Clear timelines, organized deliverables, and transparent communication. I treat brand partnerships as professional collaborations, not transactional exchanges. |
## Contact
Let's Partner
Start a Conversation
Ready to explore how we can build trust, educate your community, and drive sustainable growth for Miche Beauty? Let's connect.
LET'S CREATE TOGETHER
Ready to partner on strategic, impactful content for Miche Beauty?
| Icon | Title | Value | Link |
| --- | --- | --- | --- |
| :icon-mail: | Email | bigsisakira@outlook.com | mailto:bigsisakira@outlook.com |
| :icon-instagram: | Instagram | @bigsisakira | https://instagram.com/bigsisakira |
| :icon-video: | TikTok | @bigsisakira | https://tiktok.com/@bigsisakira |
| :icon-youtube: | YouTube | @BigSisAkira | https://www.youtube.com/@BigSisAkira |